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The Art is Cracker Jack prize, history, collectible, more

The Art of Cracker Jack Remembers Jack Gilford

Remembering Jack Gilford from the Cracker Jack Commercials

Jack Gilford was an actor for 50 years. He appeared on Broadway and in film, but many remember him for his long association with Cracker ...

End of Era: Cracker Jack eliminates prize in box and updates branding

Cracker Jack Prize is Now Digital, Get Your QR Code

2016 marked a major change in Cracker Jack history. After over a century of including a "Surprise Inside" boxes of Cracker Jack, parent company Frito-Lay announced the end of the Cracker Jack prize ...

Cracker Jack 1960s theme song with YouTube link to Jack Gilford commercial

1967 Cracker Jack Jingle Lip Smackin' Whip Crackin' Gotta Be Good

You may remember this tongue-twisting Cracker Jack jingle from the mid-1960s. The lyrics go something like ...

Toy Surprise Inside 101 - Learn About Cracker Jack

In our History section, find out about the origins of Cracker Jack from the early days through the explosion of plastic prizes and through to the ...

Best Practices for Cracker Jack Collecting

Ready to collect Cracker Jack prizes? We've compiled our "best practice" list to help you out. Even if you're already a collector, you may find some of these tips useful. Granted, most of our ...

Cracker Jack Collecting: Best Resources for Researching

Best Resources for Researching Cracker Jack Prizes

We complied a list of resources to help you research Cracker Jack prizes. Because of the vast number of toys and items distributed in Cracker Jack boxes and packages, there is not a complete list of ...

Featured in Gallery

5 Photos

Art is Cracker Jack, Images by Mil-O-Rad

3 figures from the Cracker Jack Alphabet Animal set - alpaca cow buffalo

Cracker Jack 1950s Alphabet Animal Figures

4 Photos

Hello, 1980! - A 1960s View of the Future by Cracker Jack

Collector's Corner

Best Practices for Cracker Jack Collecting

Ready to collect Cracker Jack prizes? We've compiled our "best practice" list to help you out. Even if you're already a collector, you may find some of...