In 1922, Rueckheim Bros. & Eckstein officially changed their company name to The Cracker Jack Company. The next year, they dropped all other confectionery production to focus on their best selling items, Cracker Jack and Angelus Marshmallows. By that time, they had become the largest user of popcorn in world and demand for Cracker Jack with that "prize in every box" continued to grow.
When the Prize was Still a Prize
The 1920s was a great decade for Cracker Jack prizes. The prizes varied from earthenware figures to pot metal miniature toys, they even produced a paper Native American headdress that unfolded to almost 2 feet in length. It seems conceivable that the only requirement for a Cracker Jack prize at that time was that it fit inside the Cracker Jack box.
As in the previous decade, Cracker Jack continued to produce and distribute wonderful items made of paper or lightweight cardboard. Given their delicate nature, today these lovely creations are scarce and hard to find--a collector's holy grail. If you can find it on eBay or in a estate sale, it's certainly worth the chase and the investment. Among the most memorable of 1920s paper prizes were the cut-out dolls and, of course, that paper headdress.
Also memorable were toys made of tin or metal, this included a set of pressed tin coin banks as well as miniature furniture, some plainly painted while others lithographed. Several tin lithograph prizes were branded with Cracker Jack, Sailor Jack or the "Me for Cracker Jack" slogan. In pot metal, there were animal figures and transportation toys. Given the quality of these items, it's hard to believe they were given away as premiums. But then, it was a different time.
Cracker Jack adds Me for Cracker Jack Slogan
According to Cracker Jack Prizes by Alex Jaramillo, the Cracker Jack Company launched a new slogan in 1922. The slogan "Me for Cracker Jack" would appear in Cracker Jack prizes as well as marketing material and would join Sailor Jack, "The more you eat, the more you want" and "A Prize in Every Box" as Cracker Jack iconography.