Timeline - Key Dates in Over a Century of Cracker Jack

Key dates in Cracker Jack history

Cracker Jack has been around since the late 1800s. Over the years, the product remains largely the same, though the branding has evolved and packages are smaller. The biggest change in recent history occurred in 2016 when Frito-Lay, the current owner of the Cracker Jack brand, replaced the physical prize with a downloadable app.

The following timeline graphic lists key milestones in Cracker Jack history:

cracker jack timeline infographic